Marketing Yourself as a Freelancer: Strategies That Work
Build a strong personal brand and attract better clients with these proven marketing strategies for freelancers and gig workers.
Jessica Park
Marketing Strategist · June 25, 2024
Building Your Freelance Brand
In the gig economy, you are your brand. Here's how to market yourself effectively.
Defining Your Brand
Key Questions:
Building Your Online Presence
Essential Platforms
Website Must-Haves
Content Marketing
Blog Posts
Social Media Content
Email Newsletter
Networking Strategies
Online Networking
In-Person Networking
Getting Referrals
Ask at the Right Time
Make it Easy
Handling Your Portfolio
Selection Tips:
Measuring Marketing Success
Track these metrics:
Focus on your craft while GigTracker handles the financial side of your freelance business.
Share this article
Ready to take control of your gig finances?
Join thousands of gig workers who use GigTracker to manage their income, expenses, and taxes.
Get the latest gig economy tips
Subscribe to our newsletter for tax tips, productivity hacks, and industry insights delivered to your inbox.
Related Articles
Dealing with Late Payments: A Freelancer's Guide
Late payments are frustrating but manageable. Learn strategies to prevent them and what to do when clients don't pay on time.
Emily Chen
May 25, 2024
Professional Invoice Templates and Tips for Freelancers
Create professional invoices that get you paid faster. Includes templates, best practices, and tips for handling late payments.
Emily Chen
September 20, 2024
Pricing Strategies: How to Set Rates That Reflect Your Value
Stop undercharging for your work. Learn proven pricing strategies to set competitive rates that reflect your skills and experience.
Emily Chen
August 1, 2024